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| Dec 10, 2006 10:01 pm |
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re: re: I Need Fresh Ideas |
Denise O'Berry
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Robert --
Two previous posters are right on the money. Your business is a person to person business. That means your most lucrative method of finding new clients is to tap into old ones.
The strategy that will work best for you is via business referrals. You need to be connecting regularly with current clients to find new ones. If you're not, it's time to start.
First you need to make sure you have your ideal client defined so you can create a picture in the minds of your current clients. They need to be able to know when they see one.
You may have tried getting referrals from them before with the most common strategy most small business owners use. That's asking the question, "Do you know anyone who could use my service?" It's one of the least likely ways to yield any prospects. Hint: The answer to that question is normally no.
You need a referral plan that will work for you day in and day out and keep your pipeline full. Take a look at my Referral Marketing Roundtable. It's a good place to get started.
Best regards,
Denise O'Berry
MYOB Network LeaderPrivate Reply to Denise O'Berry (new win) |
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