|
|  |
|
|
|
| |
| Dec 09, 2006 1:40 am |
|
re: I Need Fresh Ideas |
Laura Wheeler
| |
If your service is personal, then make your approach personal. Find a way to offer a promo, or contact that reaches out to individual needs, not just to mass assumptions.
For example, I offer a free website assessment. This requires that people give me some information - their URL, and their goals. I then go through their site, look for ways to improve it, and ways to better meet their goals, then I write a report for them with suggestions and explanations.
It means I cannot give them a cookie cutter freebie. I have to give them something that means something to them, personally. But I offer a highly personalized service, and this kind of introduction gets me a lot of work, and a lot of referrals - even if they decide to do the work themselves, they'll often remember to recommend me.
Finances are personal. I wouldn't go to someone unless I had the idea ahead of time that they would have a clue about balancing things with a large family.
If you want to generate quality leads, you need to find out what their unique concerns, needs, and fears are before they'll let you help them. That isn't just fresh, it reaches out in a way that many businesses don't in our automated world - and it removes you from the competitive field and puts you in a class by yourself if you approach it well.
Just my opinion.
Laura
Mom to Eight
Owner, Bad Marketing Ideas
http://www.badmarketingideas.com/ Private Reply to Laura Wheeler (new win) |
|
| |
|
